“My new fitness tracker counted 5,000, unfortunately 4,900 of them were to the fridge and back!”
From a fitness perspective wearable products are great at quantifying your activity, but they don’t make you more active, unless you change your habits; you’ll just have an expensive device that tells you how much you don’t do.
On the other hand if you started a regular fitness routine and replace junk food with healthy foods, you would get healthier — with or without the FitBit tracking you.
I can relate this scenario to content management also, need not to say how many times companies will buy the technologies, thinking that it will resolve all of their content management problems. Later realizing that the new fancy toy (technology or tool) has not fixed their content management problems.
This is like blaming the FitBit for not going on my five mile run today.
“Wearable devices have gotten a lot of interest in their potential impact to improve individuals’ health, but there’s been little evidence that these alone can help people sustain changes in behavior,” says author Mitesh S. Patel, MD, a researcher at the University of Pennsylvania. “The more important part is building effective strategies to engage individuals around these devices.”
Technology can give us huge advances, but if enterprises haven’t built a mature content management strategy, pumping money and time into technology is not going to change anything.